Michi - 道

Welcome to our original brand

Michi means “way or path” in Japanese.

The name of our brand comes from my father’s company “Via” .

It means “way or path” in Italian. My father used to sell Italian clothes and arts. I have never asked why the name of company was “via,” but when I went to see the Judo tournament with my husband, Keith, one of the banners caught my eyes. It said Karate-dou (空手道). At that moment, I got a strong light bulb moment like my and my father’s synapses were connected. I understood why he named his company “Via”. He started “Karate” when he was a little child and never quit until he passed away. He was diagnosed with ALS. The doctor told him that he had 2 years left. But he left this world after 8 years. I remember that my father had a morning routine to do KATA every day. He never missed it.

I believe that’s why his muscles were capable to endure so long.

My grandfather was a Tailor. This is the story of my family’s trade and how my blood line has focused on

“the way.”

— Jesus said to him,” I am the way, and the truth,

and the life. No one comes to the Father except through me.

John 14:6

Praise Him through your art.

—In the beginning God created the heavens and the earth.

Genesis 1:1

From the beginning of time, He has been creating.